“India is a huge market after China – it is in a gold rush right now in terms of startup investment. We want to provide local support in a lot of Indian languages and adopt our local sales strategy,” Junde Yu of App Annie told The Economic Times.
The company had earlier planned to enter only 10 market this year, but it announced the acquisition of Canada-based mobile measurement firm Mobidia on Wednesday and accelerated the expansion timeline. Mobidia provides mobile usage intelligence on 100,000 apps in 60 countries, including India and App Annie hopes to capitalise the company’s partnerships to get established in the new markets..
“We realized that if we work with them, we can go bigger sooner,” Bertrand Schmitt, CEO and Co-founder, App Annie told The Wall Street Journal.
To remind you, App Annie provides app store stats, indexes, algorithm-based intelligence, usage intelligence, advertising analytics and more to the publishers.
Mobidia is the second such acquisition for App Annie. The company has purchased Distimo last year, which also offered mobile analytics to developers and other clients.