Micromax launches Canvas 4 for INR 17,999

Micromax Mobiles has officially launched its much awaited Canvas 4 smartphone today. Already on pre-order at the company e-store, the smartphone has been priced at INR 17,999.

As we had already told in our exclusive report, Micromax Canvas 4 features a 5-inch 720p IPS display (touch works even with gloves), 1.2GHz quad-core MediaTek MT6589 processor and 1GB of RAM. The phone runs on Android 4.2 and packs a 13-megapixel rear camera with image stablisation, 5-megapixel front camera and 2,000 mAh battery.

In addition, the phone comes with dual-SIM (dual-standby) support, microSD card slot, Wi-Fi, Bluetooth and GPS.

The phone will be available beginning this weekend in major retail stores as well as on the company e-store. The pre-order shipments will start tomorrow.

Micromax Canvas 4 measures 8.9mm in thickness and weighs 145 grams.  The phone frame is made of aluminium, but the rest of the body including the back-cover is plastic.

In terms of the software customisations, the Canvas 4 smartphone comes with new unlock methods – blow a kiss to your phone (really Micromax!) or shake the phone. Other tweaks include support for vertical panorama in camera app, video pinning to home-screen support (similar to Samsung’s Popup Play), Flip to mute, Smart Pause (Micromax’s version of Smart Stay),

Pre-order figures

Micromax stated at the launch event that it received over 11,500 pre-orders of Canvas 4 phone and 4,000 of which came in the first 24 hours. To remind you, Micromax started the pre-booking for Canvas 4 on June 28.

Image Credit: Dipak