According to the report, Lava is expected to launch its first Intel Atom Z2460 (Medfield) powered smartphone as soon as April. Lava will start a new smartphone-oriented brand for this. This partnership is likely to be made official at Mobile World Congress.
It might sound surprising that Intel is running to local makers to market its chips, but considering that bigger ones aren’t much enthusiastic towards its chips, this certainly makes sense. India and China have a lot of opportunity, which needs to be tapped.
