Apart from announcing that it is making an Android Wear smartwatch, the Swiss watch maker Tag Heuer has been mostly silent about the device. Now, the company CEO Jean-Claude Biver has revealed the name of the smartwatch and it will be known as Carrera Wearable 01.

“There is no other choice for Tag Heuer than to have all its DNA, all its watchmaking emotion and flair into the connected watch. Somehow, one should not see from a certain distance the difference between a Carrera Heuer 01 and a Carrera Wearable 01,” Biver told Wareable recently.

He hasn’t shared any other specifics about the device, but Biver, in a recent interview with Bloomberg, had stated that the smartwatch will be priced around $1400 and go on sale in October or November this year.

Tag Heuer Carrera Wearable 01 will be the first luxury Android Wear device. It is being developed in partnership with Intel (and Google) and might use Intel’s Quark X1000-series processor.

Top Image: File/ Tag Heuer, Intel and Google executives at BaselWorld 2015