Amazon’s smartphone ambitions aren’t limited to US: Report

Amazon LogoThe Information is reporting that Amazon is looking to release its upcoming smartphone in markets outside United States as well. The retail giant’s first smartphone is set to go on sale later this year.

While the exact details about the Amazon’s smartphone plans are still a mystery, some reports have suggested that the company is working on two smartphones, one of which is going to be a premium device and other will be a budget phone.

According to The Information, Amazon has considered releasing its smartphone(s) in China, European markets as well as Latin America. The company reportedly wants to make a smartphone that could work both for emerging markets as well as developed countries.

Currently in making at the company’s Seattle HQ, Amazon’s smartphone is codenamed Project Aria and will most likely come with high-end specifications in a budget pricing. It is expected to run on Fire OS, the same platform, which is used in the company’s Kindle Fire tablets and is based on Android. This is a no-brainer, given the fact that company has a full fledged appstore for Android and there is no sense in betting on a new platform.

Amazon is also rumoured to be working on a set-top box, which will compete with the likes of Roku and Chromecast. It will allow users to stream content from Amazon Instant Video as well as third-party streaming sites.

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