Sony Ericsson to spend £4 mn in Xperia line UK advertising

Sony Ericsson is betting big on its three upcoming Xperia series Android phones. The devices in mention here are Xperia Play, Xperia Arc and Xperia Neo. Company is believed to spend £4 mn on the marketing to these phones.

According to Marketing Mag, the bulk of the marketing will be devoted to promoting Xperia Play device, and Ads will run on TV, outdoor, press and online.

Some Marketing Initiatives:

• A cover-wrap on the London edition of free-sheet Metro.
• A 10-day Facebook campaign preceding the launch
• Handset give-away from partners including O2, Three, Vodafone, Capital FM, Xfm, Tesco, Carphone Warehouse, Phones4U and gaming website Gamespot.
• Branded rickshaws in central London.