Named Livestand, this platform will enable publishers and advertisers to seamlessly distribute content across tablets. LiveStand will be available to Android tablets in the first half of the year; a mobile version will come later.
It will initially work with the advertising revenue. However, subscription-based model could be used in the future. “We see tablets as a catalyst that will allow advertising dollars to shift from TV and print to digital,” Blake Irving, chief product officer at Yahoo, said on a conference call Thursday.
Yahoo said Livestand was designed initially to power its content library, which includes Sports, News, Finance, Flickr, omg!, and the Yahoo! Contributor Network.
