Lenovo Cast is a new Google Chromecast competitor, priced at $49

Lenovo CastLenovo earlier today unveiled its Lenovo Cast streaming device. It has been priced at $49 and will go on sale globally beginning August this year.

Although a direct competitor to Chromecast, the Lenovo device is functionally different from the Google streamer. It basically adds Miracast and DLNA support to your HDTV and allows you to stream media content from your Miracast/ DLNA-enabled smartphone or tablet. It also lets you to mirror your smartphone or tablet screen to your HDTV.

Lenovo notes that unlike other casting devices, Lenovo Cast offers better streaming experience thanks to its dual frequency Wi-Fi and ability to transfer content up to 20 meters.

“Today people want more from their devices – the freedom technology gives them to accomplish more. They want to share a variety of content from their smartphones and tablets such as online videos and games with friends and family on a larger screen. The new Lenovo Cast is our latest device created to enable such personalized experiences,” said Liu Jun, executive vice president and president, Mobile Business Group, Lenovo.

“Lenovo Cast works in three simple steps: plug, link and play. First, plug Lenovo Cast into any large screen device’s HDMI port. Then link Lenovo Cast to the device’s signal. Then play and enjoy media from a DLNA or Miracast-enabled tablet or smartphone,” the company explained in a press release.

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