Micromax is now the top smartphone vendor in India, claims Canalys; Samsung disagrees

Canalys Q4, 2014Research firm Canalys earlier today released the fourth quarter smartphone shipment numbers for India and caused a stir in the country’s smartphone market. The research firm claims that Micromax surpassed the Korean manufacturer Samsung to become the number one smartphone vendor in the last quarter. Samsung was quick to disagree with the Canalys report and cited the sales data from another search firm GfK.

According to Canalys, Micromax accounted for 22 percent of the smartphone shipments in Q2, 2014, followed by Samsung with only 20 percent. On the other hand, Gfk notes that Samsung’s volume market share in the October-December quarter was 34.3 percent.

“Canalys believes catering to local market preferences will become increasingly important. Micromax has been quicker than its competitors to improve the appeal of devices, for example, by including a wide variety of local languages on its Unite phones,”said Rushabh Doshi, an analyst with Canalys.

Canalys report also notes that during the fourth quarter, 23 percent of the smartphone shipments belonged to under INR 6,000 price-bracket, while 41 percent were of devices in INR 6,000-INR 12,000 price-bracket.

Overall, the Indian smartphone market saw an annual growth of 90 percent with 21.6 million total shipments in Q4, 2014. The top four players in the country were Micromax, Samsung, Karbonn and Lava.

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