Sony launches Xperia C3 Dual “selfie” smartphone for INR 23,990

Sony Xperia C3Sony India on Monday announced the launch of its Xperia C3 Dual smartphone in the country. The smartphone will go on sale beginning next week for INR 23,990 at all major retailers as well as Sony centres and smartphone lounges.

Originally introduced last month, the phone sports a 5.5-inch 720p HD display and is powered by 1.2GHz quad-core Qualcomm Snapdragon 400 processor. The phone runs on Android 4.4 and includes several of Sony’s software customisations like Xperia Themes support.

The USP of the smartphone is its 5MP front camera, which is coupled with an LED flash and houses a 25mm wide-angle lens with 80 degrees field of view and 720p video recording support. It is being targeted to the selfies-loving generation.

Among other specifications, the phone packs 8MP rear camera, 2500 mAh battery, 3G support, dual-SIM support, 1GB of RAM, 8GB of internal storage and microSD card slot.

According to Sony, the Xperia C3 Dual will be sold in Black, White and Mint colour options in India.

At the given price-tag, we don’t see much uptake of the smartphone as apart from the front camera gimmick, the phone hardly includes anything substantial that would justify INR 24K price-tag in today’s competitive smartphone market.


  1. Sony lost it’s Audio Video (TV and Home-Theater) and PC (brand Vaio) market-share precisely because of their pricing strategy. Brands like Vizio in the US, Sharp and Panasonic in Japan, Haier and Huawei in China, Kogan in Australia, Samsung, LG etc. in Europe showed them how to price consumer electronics right and win market share.

    As for PCs, we all know the story. Lenovo, Asus, Dell etc over the years ate into their market share so much that their Vaio unit became nonviable and had to be folded up.

    Looks like they’re just not willing to learn. Old habits die hard, I guess, but still sad seeing such a reputable brand wasting away because of such awful marketing strategy. Oh well, it’s not my problem. They’re not answerable to me, but hopefully, their execs will have an explanation ready for the shareholders at the next AGM.


  2. Just read the article about release of Xiaomi Redmi 1S, both have almost same specs, but price is 1/4 th of this phone with little compromise on brand


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