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HTC launches One (M8) in Red and Pink in UK

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Over a fortnight after releasing the Red variant of One (M8) smartphone on Verizon Wireless in the US, HTC has now announced the launch of this colour option in UK. According to the company, Red HTC One (M8) will be available exclusively to the O2 customers.

In addition to the Red colour, HTC has also announced the plans to release Pink version of One (M8) in UK. The Pink variant will be available exclusively from Carphone Warehouse. Both colour options will start shipping August 7.

“We introduced a range of bold colours to the One family last year and their popularity is testament to how important it is for our users to be able to select a shade that suits their style. The HTC One (M8) impressed everyone with its unrivalled design and we decided to make it even better by offering even more choice when selecting the best smartphone in the world,” said Peter Frolund, UK and Nordics General Manager, HTC.

The new colour options offer the same features and specifications as the Gunmetal Grey or Gacial Silver. The pricing is also expected to remain the same but do confirm it before buying.

By Gaurav Shukla

Gaurav Shukla is a journalist with over 12 years of experience covering the consumer technology space. He started his career with a self-published Android blog and has since worked with Microsoft's MSN.com, XDA Developers, How-to Geek, and NDTV Gadgets 360.

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