Talking about the smartphones, Idea Ultra II comes with a 5.5-inch display, 8MP rear camera, 2MP front camera, and Android 4.2. The phone also packs 2500 mAh battery, 1.3GHz quad-core processor, dual-SIM support and HSPA+ connectivity. The phone has been priced at INR 12,500 and will be released in White and Graphite colour options.
Coming to Idea Id 1000, this entry-level smartphone features a 3.5-inch display, 1GHz dual-core processor, Android 4.2 and 2MP rear camera. The phone also comes with 4GB of internal storage, microSD card slot and dual-SIM support. It has been priced at INR 5,400.
Both the smartphones will be available in Andhra Pradesh, Kerala, Maharashtra & Goa, MP & Chhattisgarh, Haryana, UP West, and UP East telecom circles.
“Lack of availability of affordable 3G smartphones with high-end features is the deterrent to mobile data growth in India. Idea has tried to bridge this gap by offering the best value for money 3G devices, in addition to our superior 3G products, services, and network coverage. We have witnessed consistent growth in data uptake in our 3G markets where Idea branded 3G smartphones have been selling, for the past two years. This has encouraged us to further expand our devices portfolio with the launch of our first 14.0 cms (5.5”) 3G smartphone, ULTRA II, and the entry-level !d 1000, which will help us target consumers at both ends of the spectrum,” said Sashi Shankar, Chief Marketing Officer, Idea Cellular, in a statement.
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