“With the Zen Ultrafone 701 FHD, we continue with our promise to bring something aspirational to this very competitive segment of smartphone market of our country. For anyone who wants to be creative, expressive and unique, Amaze is the ideal device available at the most affordable price,” Zen Mobile MD Deepesh Gupta said in a statement.
Zen Ultrafone 701 FHD features a 5-inch full-HD IPS display, 1.5GHz quad-core processor, 1GB of RAM and Android 4.2.1 Jelly Bean. It also comes with dual-SIM support, 13MP rear camera with LED flash and 8MP front camera.
In addition, Ultrafone Amaze 701 FHD packs 16GB of inbuilt storage, microSD card, 2050mAh battery and the usual set of connectivity options.
| Phone | Zen Ultrafone Amaze 701 FHD | Micromax A250 Canvas Turbo | Intex Aqua i7 | Gionee Elife E6 |
| Display | 5-inch 1920x1080p IPS OGS display with Gorilla Glass 2 | 5-inch 1920x1080p SHARP CGS (Continuous Grain Silicon) IPS display | 5-inch 1920x1080p IPS display with Gorilla Glass | 5-inch 1920x1080p IPS OGS display with Gorilla Glass 3 |
| Processor | 1.5GHz quad-core MediaTek processor | 1.5GHz quad-core MediaTek MT6589T processor | 1.5GHz quad-core MediaTek MT6589T processor | 1.5GHz quad-core MediaTek processor |
| Android version | Android 4.2.1 | Android 4.2.1 | Android 4.2.1 | Android 4.2 |
| SIM cards supported | Dual-SIM | Dual-SIM | Dual-SIM | Single-SIM |
| RAM | 1GB | 2GB | 2GB | 2GB |
| Cameras | 13MP rear/ 8MP front | 13MP rear/ 5MP front | 13MP rear/ 5MP front | 13MP rear/ 5MP front |
| Storage | 16GB, microSD card slot with support upto 64GB | 16GB | 32GB | 32GB |
| Battery | 2050 mAh | 2000 mAh | 2000 mAh | 2000 mAh |
| Current Price | INR 17,999 | INR 19,999 | INR 19,999 | INR 21,999 |
