“Canvas Doodle 2 further builds our promise to empower our consumers with devices which help them express their imagination and creativity with their smartphone like never before. We are swiftly moving forward in our pursuit of being the number one smartphone player in India, and Canvas Doodle 2 will further consolidate our surge to the top position in smartphone market,” said Shubhodip Pal, CMO Micromax.
Micromax A240 features 5.7-inch 720p HD display, 1.2GHz quad-core MediaTek processor, 12MP rear camera, 5MP front camera, 2600 mAh battery, Android 4.2 and 1GB of RAM. It also comes with dual-SIM support and the usual connectivity options. Micromax is also bundling a stylus with the smartphone, which is compatible with apps like M! Doodle, Skitch etc, which are pre-loaded on the phone.
The company has revealed that it is also launching a TV campaign for the smartphone, which will go live on August 28 i.e. tomorrow.
