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Google launches Ingress, an alternate reality game; Android version live

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In a surprising move, Google has released an alternate reality game “Ingress” on Thursday.  Yes a game, and that too “multiplayer map-based mobile online augmented reality game.”

The Android version, which is being launched first, is now live in Google Play, but you will need an invite to play it. The Ingress is available globally, unlike some of the Google products, which are released in select countries first.

What is this game?

Engadget puts it nicely:

The theme is one of worldwide mind control, and it’ll be played out in real life, where you’ll be a part of one of two teams which either embrace or fight “the power” — The Enlightened or The Resistance, respectively. With a companion mobile app installed, you’ll venture out into the world collecting energy known as “Exotic Matter” (XM), found at real locations. This can then be spent claiming, stealing or reinforcing “portals,” which are positioned at key public places. Teamwork will be essential, as the goal is to create zones controlled by your faction, and attacking those occupied by the enemy. One team will eventually win, although this end point is expected to be a year to 18 months down the line.

Coming from Google’s Niantic Labs labs, which released the Field Trip app in September, the game also aims to bring in some money for Google.

According to AllthingsD:

The game will be good for Google’s business from the beginning. That’s because of advertising. Ingress incorporates real physical stores and products in the game, and has brokered relationships with Hint Water, Zipcar, Jamba Juice and Chrome apparel and messenger bags.

You can check out the game trailer below:

By Gaurav Shukla

Gaurav Shukla is a journalist with over 12 years of experience covering the consumer technology space. He started his career with a self-published Android blog and has since worked with Microsoft's MSN.com, XDA Developers, How-to Geek, and NDTV Gadgets 360.

One reply on “Google launches Ingress, an alternate reality game; Android version live”

Cant run without invitation code.Why google launched it at play store, when they dont want to give invitation code to all.Unistall today.Waste of time at all.

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