Xiaomi ties up with The Mobile Store to sell Mi phones: Report

The Mobile StoreXiaomi has reportedly partnered with mobile phone retail chain “The Mobile Store” to retail select Mi smartphones in the Indian market. According to The Economic Times, beginning March 28, limited number of Mi 4 and Redmi Note 4G units will be available at 55 of The Mobile Store outlets in Delhi-NCR region.

The phones will be available at the same price at which they are offered online – INR 19,999 for 16GB Mi 4 and INR 9,999 for Redmi Note 4G.

“This will be the first time that we’re getting into offline trade in India. In China, about 20-30% of total sales through come from telecom operators stores while the rest comes from our online store – Mi.com,” Manu Jain, head of India operations at Xiaomi told ET.

Although Jain is saying that this is a first for Xiaomi India, it is not exactly true as the company earlier offered the Redmi Note 4G smartphone via 122 Airtel stores in 4G circles of the telecom operator.

There is no word on whether Xiaomi plans to expand the Mobile Store tie-up beyond Delhi-NCR.

ET has noted that the Mobile Store outlets will act as service centres for the Xiaomi phones and the customers will be able to get service and support.

 Image Credit: Hot Gurgaon


  1. Making the offline stores as service centres is a very good move. Every online seller force the customers to throw away their mobiles in case of any defects.


    • many companies like Karbonn/Xolo etc, run common service center run by third party agencies, whose staff don’t care about customer care, forget about brand image. So I hope Xiaomi is better than rest.


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