The search giant has stated that it is introducing a brand new localised age-based rating system for apps and games in Google Play, which will help the users in identifying which content is appropriate for kids, teens and adults.
“Today’s announcement will help developers better label their apps for the right audience. Consistent with industry best practices, this change will give developers an easy way to communicate familiar and locally relevant content ratings to their users and help improve app discovery and engagement by letting people choose content that is right for them,” explained Eunice Kim, Product Manager for Google Play, in a blog post.
The second change to Google is actually not new but has been silently in effect for months now. Sometime several months ago, Google started reviewing the new app submissions as well as app updates in Google Play.
The app review is done using a mix of automated tools and a team of experts, who are responsible for identifying violations of Google Play developer policies. As the review process is seamless and fast, it had gone unnoticed.
“We value the rapid innovation and iteration that is unique to Google Play, and will continue to help developers get their products to market within a matter of hours after submission, rather than days or weeks. In fact, there has been no noticeable change for developers during the rollout,” noted Kim in the blog post.
If you are a Google Play developer, make sure if you fix any dev policy violations in your next app update, as you can no longer skate through unnoticed. Also, for the age-rating system, Google has put up a complete content rating questionnaire, fill it or your app will be marked as unrated and could be blocked in select markets. Google has also stated that beginning May, it won’t be possible to publish new apps or updates to existing apps without a completed ratings questionnaire.