Telcos bullish on Galaxy S6 phones, order 20mn units from Samsung

Samsung Galaxy S6 and Galaxy S6 EdgeLooks like the improved design of the new Samsung Galaxy S6 and S6 Edge smartphones has struck a chord with telecom operators around the world. According to the Korea Times, the operators have ordered 20 million units of the two smartphones from Samsung.

While these numbers have no bearing on the actual sales of the Samsung phones, it shows that telecom operators are confident that they will be able to sell the S6 and S6 Edge in big numbers.

To remind you, unlike India, where phones are sold unlocked and without carrier participation, the consumers in most markets around the world get their smartphones from telecom operators, who provide subsidy on the price-tag for long-terms contracts.

Korea Times notes that the telecom carriers have asked for 15 million units of the S6 and 5 million units of the S6 Edge and it is reportedly a record for Samsung phones.

Samsung hasn’t officially acknowledged these numbers, but Samsung mobile chief JK Shin revealed during the Mobile World Congress last week that the response to new S-series models has been great and better than previous generations.

“To be honest, pre-orders of the two Galaxy variants from our major clients are really huge,” Shin told Korean media at MWC.

With decreasing market share and sales, Samsung is betting big on the Galaxy S6 and will be running aggressive promotional campaign to get more and more consumers before the next iPhone is released later this year.

One comment

  1. If they had kept the Sd card on the S6 they might have been on target. But I think they will lose as much as they’ll gain omitting the expandable memory. The battery doesn’t matter so much as long as it performs better than the S5. Whatever. If they come down off the price of the 64g version, I might consider upgrading. But as it sits now, I’ll be looking elsewhere for a new phone.


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