Yu Yureka review

Yu YurekaWhile the shelf life of the smartphones has shrunk quite a bit in the past few years, it still is one of big buying decisions for most consumers. It used to be an even bigger decision for the consumers planning to get a smartphone in a tight budget, but the budget smartphone market has changed a lot in past 12-15 months. We suddenly have a host of devices to choose from, each of which is quite capable, but there is still the fear of unknowingly buying a wannabe smartphone instead of the real deal.

The smartphone consumers are facing the same dilemma with Micromax-backed Yu Televentures’s new Yureka smartphone. Is it really what it seems to be on paper, or is a shallow copy of other popular budget smartphones? I intend to find out in this review.

Design/ Display

Designing a budget smartphone is not an easy task, after all you don’t want it to be a poor imitation of the high-end smartphones with visible cheapness. So, while the Yu Yureka might not be design marvel, the designers of the phone have been able to build a decent-looking smartphone.

It sports the usual blocky look, but thanks to the rubberised back panel, which also covers the sides, the phone feels nice in hand. The construction of the phone is solid and I didn’t find it to be creaking or making any other weird sounds.

Measuring 154.5 x 78 x 6.3-8.6mm, the phone is certainly on the bigger side and is not meant for the consumers looking to get an averaged sized smartphone.

Yu has included a 5.5-inch 1280x720p HD IPS display on the phone and while the resolution might not be ideal, we can’t expect too much with INR 8,999 prcie-tag. In my usage, I found the resolution to be okay and the images and text did not look bad. The viewing angles were good and the under-sun visibility is average.

The smartphone also packs Gorilla Glass 3, which will help in avoiding the occasional scratches and nicks.Yu Yureka


Comparing Yu Yureka to more expensive phones isn’t exactly fair, having said that the phone is no slouch. The presence of Qualcomm’s octa-core Snapdragon 615 processor and 2GB of RAM makes sure that the Yureka is able to handle everything that you throw at it with ease.

During my weeklong testing of the phone, I hardly noticed any lags or jitters and the phone always came out on the top. Be it playing games like Nova 3, Dead Trigger 2 or Riptide GP2 or watching 720p or 1080p videos or simply browsing the web, Yu Yureka doesn’t disappoint. The smartphone also gets the basics right – calling, texting, Wi-Fi connectivity, Bluetooth support – everything works as it is supposed to.

The on-board speaker is okay and is not very loud, which is slightly disappointing because of its location, which is on the back. This placement dampens the overall sound a bit when the phone is lying on its back. It is however not a deal-breaker.

The 3G and dual-SIM performance is good, but I was not able to test the 4G chops of the phone as there is still no 4G network in New Delhi (like most places in India).


Indian smartphone vendors might have released hundreds of budget Android devices, but they don’t really shine on the software front. Apart from XOLO with its Hive UI, nobody is actually making real effort to pay attention to the software they pre-load on their Android devices. By partnering with Cyanogen, Yu Televentures has solved the software issue for the near future. In the form of Cyanogen OS, the Yureka gets a refined and clean version of Android, which includes just the right amount of bells and whistles.

Yu is especially highlighting the customisation opportunities with Cyanogen OS in Yureka. The consumers will able to govern every aspect of their phone if they want to. Like I prefer on-screen Android navigation keys, so during the first time set-up, I had selected the option and the capacitive buttons became inactive and I was able to use on-screen without any problem. The consumers can expect similar experience with other customisation options.Screenshots of Yu Yureka Screenshots of Yu Yureka Screenshots of Yu Yureka

With Yureka, Cyanogen is also introducing two key features, which will be a big part of its OS experience going forward – themes and Baton. During our testing, while the themes worked perfectly, Baton didn’t. This cloud-based sync feature still seems to be getting ready for primetime and whenever I tried to login, the app threw errors like “Nextbit server is unavailable at this moment.”

Yureka currently runs on Android 4.4.4, but we can expect to see Lollipop in the coming weeks and going forward, Cyanogen Inc team should be able to pass on quicker updates than one would expect from any Indian smartphone vendor.


One of the areas where most budget Android smartphones disappoint in their imaging capabilities and Yu Yureka is an exception. The 13MP auto-focus camera on-board the smartphone offers excellent images for a smartphone under INR 10K price-bracket. The camera might not have high-end features like optical image stabilisation or a fancy sensor, it is still able to produce sharp and vibrant images in good lighting conditions and decent photos in low-light conditions.

The 5MP front shooter is average and will do for your selfie and video chat needs. Nothing to brag here.


Being a Cyanogen OS phone, Yureka comes pre-loaded with CM camera app, which is quite good and offers plenty of options to tweak and set according to your choice. The app also supports filters, which can be applied right at the time of taking the photographs.

Yureka comes with CM Gallery application, which is more comprehensive than the AOSP Gallery app and allows you to see images from your phone storage as well as services like Google+, Flickr, Facebook and Dropbox.

The UI of the app is also decent and while the basic editing tools are bundled with the app, more comprehensive editing suite can be downloaded from within the Gallery.Yu Yureka


Yu has included a 2500 mAh battery in the Yureka, which although doesn’t seem like much for a smartphone with a large 5.5-inch display, but offers good performance. The consumers will be able to get through the day with medium usage, however heavy users will not be so lucky. During the video test, the Yu Yureka went on for almost eight hours with 60 percent brightness and Wi-Fi connectivity the entire time and in Wi-Fi browsing test, it lasted around five hours with full brighness.

Final Words

Is it (Yu Yureka) really what it seems to be on paper, or is a shallow copy of other popular budget smartphones?

I had posed the above question at the start of this review and I can now confidently say that Yu Yureka is indeed the smartphone, which you see on paper. While it might not be perfect and include its own set of issues, the phone still offers excellent performance, good imaging capabilities, decent battery life and a nice display. The presence of Cyanogen OS with useful enhancements & customisation options is another advantage of the phone.

If you are in the market for a sub-INR 10,000 Android smartphone and don’t shy away from home-grown smartphone vendors, Yu Yureka is a great option for you.


Yu Yureka specifications

Size & Weight 154.5 x 78 x 6.3-8.6mm, 154 grams
Display & Resolution 5.5-inch, 1280x720p, IPS, Gorilla Glass 3
Processor Qualcomm Snapdragon 615, octa-core, 64-bit, 1.5GHz
Internal Storage 16GB
MicroSD card slot & supported card storage Yes, up to 32GB
Primary Camera 13MP auto-focus with LED flash
Secondary Camera 5MP
Battery 2500mAh
OS Android 4.4.4 with Cyanogen OS
Known pre-installed applications Baton, YUniverse (rebranded Opera)
Connectivity 4G, 3G, Wi-Fi, Bluetooth, Dual-SIM
Location sensors GPS, A-GPS
Ports 3.5mm audio, MicroUSB 2.0
Others Theme support, FM Radio
Colours Moonstone Grey


Yu is selling the Yureka via Amazon India using the Xiaomi-like flash sales. The first sale is scheduled for January 13 and registrations for the same have already closed. If you haven’t registered for the first sale, details about the next sale will most likely be revealed on Jan 13.


    • Its KitKat upgradable to Android Lollipop, and is quite simple to use! And the Cyanogenmod OS is a lot of fun to use, and the customisability is very useful


    • Sir if you were an IOS user you might find it hard for a lttle while, if you were an android user the phone is pretty user friendly.


  1. i am concerned with the after service part of the mobile… mmx has been always associated with cheap parts and i have seen my friends servicing the phone a month after it was brought… only time will tell if the yureka is any different…


    • Don’t worry about aftersales service…Yu has shown great promise with their forums they also have launched an app for Yu forums..


    • I don’t think you need to worry about that. The phone feels very solid in the hand,and their forum is very helpful. It solves all your issues.Yureka seems to be excellent in their after sale service!


    • sir, we do agree that you are concerned just as anyone would be before purchasing a phone, you can check on our after service schemes and you will be surprised to notice that there are hardly any problems with the phones. YU by yureka is a sturdy phone and the software is very user friendly and glitch free. In case of any problems the parts replaced are all genuine and comes with warranty.


  2. Feedback on Amazon Service and Experience rather than the phone itself – I ordered this phone with great difficulty after being put on the wait-list as per the procedure explained by Amazon. Was initially happy that all the effort finally paid off. The delivery status mail also came in at night by 10 pm on the same day that it would be delivered from 16th Jan to 19th Jan. Suddenly after an hour Amazon send me an email and sms saying that the order has been cancelled and refund is being processed – “We regret to inform you that your order is being cancelled as the item is out of stock. The status was wrongly updated as being available due to a technical error when you placed the order” – without even personalizing the mail or taking the name of the customer. After calling and writing to them a number of times, they have finally responded that they can give me a chance in the next sale! Pathetic! After taking out precious time and even buying the product within stipulated time, no phone!!! I hope Amazon takes note of this and I hope this is spread in the media. I also purchased a separate high speed memory card, which now has no use, as there is no phone at All. I shall think ten times before ever buying from Amazon 😦


  3. We are sorry to hear this and we will surely do something about this. The overwhelming response for the much awaiting phone has caused inconveniences for buyers and potential buyers. Amazon will surely give further chances.


  4. If you are a developer and you need a phone for experimentation without burning your pocket and mist importantly, without of the fear of losing warranty. YU is what you are looking for.


  5. First 64 bit architecture based phone in this price segment. Gonna be the toughest competitor for other devices in this segment. Hats of YU.


  6. I love this phone! Its the perfect size, the screen shows every colour sharply and beautifully, the camera is 13MP, it takes amazing pictures. I can’t find a flaw with this phone!


  7. During my weeklong testing of the phone, I hardly noticed any lags or jitters and the phone always came out on the top. Be it playing games like Nova 3, Dead Trigger 2 or Riptide GP2 or watching 720p or 1080p videos or simply browsing the web, Yu Yureka doesn’t disappoint.


  8. Warranty on root makes this phone a steal.
    One of the best affordable phones under 10k.

    Pros : Camera, No lags, battery backup is really good
    Cons : gets heated at times, noise in low light images

    My verdict : Best phone to buy at this kind of price.


  9. When I checked out the graphics I was really amazed. It handles games with high graphics quite easily without any lags ! Gorilla glass for a phone priced 8999,amazing ! It’s a game changer in the tech industry! Highly recommended !


  10. while it is a large phone, its comfortable to hold thanks to the rounded edges that don’t dig into your palm, but there’s noway you’d be able to stretch your thumb to all corners of that huge screen.


  11. i have been using this phone from quite some time now, the phone is very user friendly and has a brilliant camera. i recommend this phone to anyone who is looking for a good phone at a reasonable rate.


  12. As I have used the phone, the phones looks beautiful. Screen is fabulous, great camera quality, its android so it is user friendly and as the Cyanogen OS is tweaked, the battery last for more than a day. –


  13. There are a few phones which you could compare as they fall on the same price range and you will eventually end up picking one of them but YU by yurekha is absolutely amazing and i personally feel this phone has features that any other high end phone can have and works brilliantly well.


  14. The unbelievable quality of this device startles me, its hard to find such phones with outstanding specifications at such an affordable rate.i love the phone and its user interface.


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