As expected, Micromax-owned Yu Televentures on Thursday unveiled its first smartphone at a press event in New Delhi. Dubbed as Yureka, the new smartphone is powered by Cyanogen OS and will be available exclusively at Amazon.in.
“The future is moving from an app driven experience to a services drive experience and YU in partnership with Cyanogen is a platform that is going to lead that transformation. We will work directly with developers’ community and brands to build services right on the OS layer and offer a differentiated consumer experience. We are creating a global platform for Indian app developers to rise at the world stage. For YU, services will be the core focus which would be ably supported by hardware partners like Qualcomm to offer a seamless and customised experience through our devices and services. We are together committed to challenge the limits of possibility and create a new world,” said Rahul Sharma, co-founder Yu Televentures.
Yureka sports a 5.5-inch 1280x720p HD IPS display with Gorilla Glass 3 and is powered by 1.5GHz octa-core 64-bit Qualcomm Snapdragon 615 processor. The phone also comes with 13MP rear camera with LED flash, 5MP front shooter, 2GB of RAM, 16GB of internal storage and microSD card slot.
In addition, Yu has included 4G LTE support, dual-SIM card slots, 2500 mAh battery and Android 4.4.4-based Cyanogen 11 OS. Cyanogen has revealed that Yureka is the first CM-powered smartphone, which comes with Themes support and Nextbit Baton integration.
Pricing and Availability: According to Yu, Yureka has been priced at INR 8,999 and registrations for buying the phone open at 2PM, December 19 at Amazon India. The smartphone will be released in Moonstone Grey colour option.