As promised, Flipkart has started selling the new Moto X smartphone just now. The phone can be purchased for INR 31,999 (plastic back) or INR 33,999 (wood-back or leather back). The e-retailer has also announced several launch day offers for the phone, which will be valid for everyone who orders the new Moto X today. More on these launch day offers later.

To remind you, Motorola is offering three variants of the phone in the Indian market currently – Black, Black Leather and Bamboo White.

Originally unveiled earlier this month, Moto X (2^nd Gen) features a 5.2-inch full HD display, 2.5GHz quad-core Snapdragon 801 processor, 2GB of RAM, 13MP rear camera, and 2MP front shooter. The phone also packs 16GB of internal storage, Android 4.4.4 and 2300 mAh battery.

In the new Moto X, Motorola has improved on both design and hardware from its predecessor. The phone offered nice and fluid performance during my brief usage at the Motorola event. Apart from the lower battery life, the phone has been getting rave reviews from all over. You can check out my initial impressions of the smartphone here. Full review will be available in the coming days.

Launch day offers:

• 100 pc cashback on recharge vouchers worth INR 1200 from FreeCharge
• INR 1,000 discount on Motorola Deck Speakers
• Coupons worth INR 1500 for use on Myntra app
• 6-month EMI Interest cashback with ICICI/ HDFC bank credit cards