Asus launches Zenfone smartphone line-up in South-East Asia

Asus ZenFone 4Asus unveiled the new Zenfone smartphone line-up at a press event for the South East-Asian markets today. The phones will go on sale in Singapore, Malaysia, Indonesia and Vietnam over the coming weeks.

Singapore consumers will be first to see Zenfone 5, which will available starting May in the country for S$249, followed by Zenfone 4 and 6. On the other hand, Asus has not revealed the exact availability details for Indonesia, Malaysia or Vietnam. You can check out the pricing for Indonesia and Malaysia below.

  • Zenfone 4: 1,099,000 rupiah (Indonesia) or RM299 (Malaysia)
  • Zenfone 5: 2,099,000 rupiah (Indonesia) or RM599 (Malaysia)
  • Zenfone 6: 3,099,000 rupiah (Indonesia) or RM899 (Malaysia)

Originally introduced at CES earlier this year, the new Zenfone smartphones come with Android 4.3, dual-core Intel processors, 1GB of RAM and 3G. Asus has promised to release KitKat update for these phones in the future.

To remind you, Asus Zenfone smartphones are already on sale in Taiwan and China.

Asus ZenFone 6

Asus ZenFone 5
Asus ZenFone 5


    • For the 2Ghz/2GB/16GB variant, yes, I’m afraid so. But the 1.6Ghz/1GB/8GB variant will probably come for 9990/-.

      In mainland China, they launched the lower end ZF5 variant at 799 Yuan (1 Yuan=9.7 Rs.) and the higher end variant at 999 Yuan both of which are significantly cheaper than the pricing in their own homeland of Taiwan, which caused a great deal of controversy leading to Asus cutting back the Taiwanese pricing and announcing freebies for the early birds.

      I’ve been waiting for this ever since they were revealed at the CES 2014 in January, but the Indian pricing as expected is going to be a dampener. I didn’t expect anything better though.

      I’m hoping the higher end variant launches for under 10K, but that is beyond unlikely. It seems well nigh impossible now. Either way, no matter how they price these devices, Asus will have a hard time meeting demand, I think, so it doesn’t make sense for them to go cheap from the business point of view. I get that, and that’s what disappoints me no end 😦


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