According to the latest smartphone figures released by research firm IDC, the smartphone shipments crossed 44 million last year in India, thanks to the growth shown by home-grown vendors. The figure was just 16 million in 2012.
The Indian smartphone market grew by 181 percent year-on-year basis in Q4 with a total of 15.06 million shipments. So, Q4 alone was almost equal to the whole year of 2012 in terms of the smartphone shipments.
“The growth in the smartphone market is being propelled by the launch of low-end, cost competitive devices by international and local vendors which are further narrowing the price gaps that exist between feature phones and smartphones”, said Manasi Yadav, Senior Market Analyst with IDC India.
Samsung maintained its leadership position in Q4 with 38 percent of the market share, followed by Micromax with 16 percent and Karbonn with 10 percent. The other two smartphone vendors in top five were Sony and Lava. As you can see, Android is totally dominating the smartphone segment in India with Android vendors reigning the top five spots.
According to IDC, Lava and Intex have particularly shown huge growth in the last few quarters, which isn’t surprising given their total focus on the low-cost segment.