All new HTC OneDespite multiple leaks and rumours about the HTC One successor, the retail name of the smartphone is still a big mystery. Now, @evleaks is reporting that the phone might be dubbed as “The All New One.”  While there is no way to authenticate @evleaks’ claims but considering his track record, we are inclined to believe.

Further, @evleaks notes that “The All New One” will be released in Grey, Silver and Gold colour versions. He has also shared a promo render of the smartphone (see above), which show the phone in a cover, probably an official accessory.

To remind you, HTC on Tuesday confirmed that it is going to announce its next flagship smartphone on March 25, 2014. The company is hosting simultaneous press events in New York and London to unveil the device.

As per rumours, “The All New One” will come with a 5-inch full HD 1920x1080p display, 2.3GHz quad-core Qualcomm Snapdragon 800 processor, and 2GB of RAM. The phone will also feature two Ultrapixel rear cameras, 5MP front shooter and Android 4.4.2 KitKat with HTC Sense 6.0.

There is no word on the battery and connectivity front, but we can expect to see the usual connectivity options like NFC, Bluetooth 4.0 LE, Wi-Fi a/b/g/n/ac, and 4G LTE.

HTC America unveils HTC Advantage, promises free screen replacement and more

In related news, HTC America has announced the new HTC Advantage initiative as a part of which the company will provide free one-time cracked screen replacement within the first six months of buying any smartphone from HTC One family.

The company also reiterated its promise of providing software updates for full two years. In addition, the company has included free cloud storage as a part of HTC Advantage.

HTC Advantage launched in the United States on Tuesday and is available with new purchases of the HTC One family of products.

“We recognize that people spend good money to buy smartphones. Creating premium products that offer customers the best and latest has always been the HTC way, and now we’re carrying that commitment beyond the handset purchase to ensure customers remain satisfied beyond day one,” said Jason Mackenzie, president of HTC Americas.

There is no word on whether the company plans to bring this initiative to other markets.

Gaurav Shukla is a journalist with over 12 years of experience covering the consumer technology space. He started his career with a self-published Android blog and has since worked with Microsoft's MSN.com,...

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