Motorola considering a $50 smartphone: Report

New Motorola LogoLooks like Motorola isn’t done with its mass market plans and wants to the smartphone pricing further down with a future smartphone. The company is reportedly trying to break the price barrier and offer a smartphone at just $50.

Motorola Mobility CEO Dennis Woodside revealed these plans in an interview with Trusted Reviews. He said that they need smartphones even cheaper than Moto G to reach more consumers.

“In much of the world $179 is a lot of money so there’s a big market at a price point of less than $179. We’re going to look at that and just delivering on that value promise is super important. I mean why can’t these devices be $50? There’s no reason that can’t happen so we’re going to push that,” Woodside told Trusted Reviews.

He did not state the specifics about the phone but with smartphone components getting cheaper every day and even Google lowering the hardware requirements with KitKat release, we could be closer to a $50 smartphone.

2 comments

  1. It would be great to have branded droids from reputable international brands (especially one that’s owned by Google) at that price point, but when Moto says that “In much of the world $179 is a lot of money so there’s a big market at a price point of less than $179” that’s only half the truth.

    The fact is, they didn’t launch the Moto G at $179 in “much of the world” whatever that condescending sobriquet implies. They did that in the richest country in the world, and then launched (or are going to launch) it at ~$250 in “much of the world”. And then of course blame it all on taxation!

    I understand that’s business and it’s their prerogative to determine the designated retail price of their products, but the market would have expanded exponentially as it is had they launched it at $179. But then again, that would have meant taking a hit on their margins and that wouldn’t have made a lot of sense for them I suppose.

    Like

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