Idea launches Ultra Android phone with 5-inch display for INR 10,500

Idea UltraTelecom operator Idea Cellular has announced the launch of a new self-branded Android smartphone in the country today. Dubbed as Idea Ultra, the smartphone has been priced at INR 10,500 and comes with 5-inch display.

The phone also packs 8MP rear camera, dual-SIM support, 2000 mAh battery and Android 4.1.2. In addition, Idea Ultra features 1.2GHz quad-core processor and the usual connectivity options.

“The true potential of mobile broadband can be unleashed only with the development of the entire ecosystem. Keeping this in mind, Idea has been actively focused at offering affordable 3G smartphones with high-end features, in addition to rapidly growing 3G network and product portfolio, to ensure that Idea users enjoy the best 3G experience. We are now encouraged to venture into the 12.7cm (5”) category Smartphone with ULTRA, which is targeted at the evolving and experimental, young Indian consumers, for whom the smartphone is increasingly becoming an integral part of their lives,” said Sashi Shankar, Chief Marketing Officer, Idea Cellular.

Idea Ultra is the 12th 3G smartphone from the telecom operator in the last two years. It is now available via Idea retail and service outlets across major 3G markets – Maharashtra & Goa, Andhra Pradesh, Madhya Pradesh & Chhattisgarh, Kerala, Gujarat, UP West & East, and Haryana.

Data offer: Idea Ultra buyers will get 3GB 3G Internet & Free Idea TV for 3 months with an Ultra specific pack priced around INR 259 – Rs.261 (depending on telecom circle).

Idea Ultra key specifications

  • 5-inch IPS display with FWVGA resolution
  • 512MB of RAM, 4GB storage (1.9 GB available for end user), microSD card slot
  • 3.5mm jack, microUSB v2.0, Bluetooth 2.0, 3G
  • 8MP rear camera, 0.3MP front camera
  • Android 4.1.2
  • FM Radio, GPS
  • 2000mAh battery
  • 1.2GHz quad-core processor


  1. I couldn’t find this phone’s key specs written in bulleted form on any other site.
    I don’t have the patience of reading the whole paragraph with scattered specs.
    Good job androidOS.


  2. please enlighten me…. Does RAM costs that much!!! I mean… a phone with 1.2GHz quad-core processor juz having 512MB of RAM!! RAM does make a difference and I have experienced it 😦


    • It’s ’bout classic cost cutting with the cheapskate corporates. How much do you think is the difference between 4GB and 8GB storage? Just a hundred bucks or so for our micro SD cards, almost nothing for the bulk buying OEM’s. But they still insist on putting in 4GB instead of 8 for even expensive phones costing upto 20K (Xperia C)!!!. 😦

      Welcome to the world of corporate cost cutting where almost anything goes. Shareholder value and profit margins come first and customer satisfaction is at the absolute bottom of their agenda *angry*


      • luckily we are given the chance to expand ROM using micro SD cards, but the case with RAM is different. I bought LG Optimus 2x which is quite old still the only problem I face is with RAM most of the times… I think 1GB should be minimum for phones costing north of 10k carrying android. IMO xperia M is a good one… 🙂


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s