HTC India launched Butterfly today with a hefty price-tag of INR 45,990 (Best Buy | MRP: INR 49,990). It makes one think whether this full HD smartphone is really worth this price-tag.
Before, we go on, let us look at the specifications of this smartphone.
- 5-inch Super LCD 3 1080p display with 440PPI
- 1.5GHz quad-core Qualcomm Snapdragon S4 Pro processor
- 2GB RAM
- 16GB internal storage, microSD card slot
- Android 4.1 Jelly Bean
- 8MP rear camera, 2.1MP front camera
- 2020 mah battery
There is no doubt, HTC Butterfly brings several firsts to the Indian market including the 1080p display and Qualcomm S4 Pro processor, but that does not mean the company gets to price it way more than any other Android smartphone in the country.
Despite the feature set or flagship status, Android smartphones have typically been priced lower than Apple iPhone in the country, which, everyone knows, sells at a huge premium. HTC Butterfly has even crossed that threshold. It is the most expensive smartphone in the country right now.
All the current Android competitors of Butterfly in the Indian market are sold at over INR 13,000 less than Butterfly and mind you, these are not some crappy phones, but flagship devices from other companies.
If we take an example of Samsung Galaxy Note II, the smartphone is only inferior to Butterfly in the display department, (processor tech is subjective); rest every feature is competitive or even better (take Battery).
Unless anyone really wants 1080p right now, there is no feature on HTC Butterfly, which makes me feel the phone worthy of this price-tag, at best it could have been priced at INR 39-40K, but 46K is just too much. HTC India has really lost it!
A variant of the same smartphone – Droid DNA, which is almost same in specs apart from the lack of microSD card, is being sold in US at just $599 (INR 32,220) without contract. So, just the presence of a microSD card makes Butterfly worthy of INR 14K more than US.
By no explanation whatever, HTC Butterfly is worth spending INR 45,990 price-tag. If you think, it is worthy of the price-tag, do let me know in comments.
Note: These are my personal views