Oppo launches Joy smartphone in India for INR 8,990

Oppo JoyOppo has announced the launch of its new Oppo Joy smartphone in the Indian market today. The phone has been priced at INR 8,990 and will go on sale in the coming days.

Targeted to the first-time smartphone buyers, the Oppo Joy comes with 4-inch WVGA display, 1.3GHz dual-core processor, 3MP rear camera and 0.3MP front camera. The phone also packs 512MB of RAM, 4GB of internal storage, microSD card slot and 1700 mAh battery.

Oppo Joy runs on Android 4.2 based Color OS, which according to Oppo, comes with features like gestures support, O-Cloud integration with 5GB of free cloud storage, contacts/ SMS backup, and Find your phone mode.

“Industry reports predict that India is poised to emerge as the third largest smartphone market in the world by 2017 with a major proportion of the buyers being new users. There is a scarcity of affordable smartphones with high-end features in India. The new OPPO Joy will go a long way in bridging this gap and making more and more people enjoy the feeling of possessing a smartphone in the true sense,” said Tom Lu, CEO, OPPO India.

Oppo service network expansion in India

Oppo has stated that it is planning an aggressive service network expansion in the country with a target of over 200 service centres in the next one year. There is no word on where these service centres will be opened.

The company has also reiterated its product expansion plans that it will be releasing five more smartphones by the end of this year in India including the flagship Find 7.

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