China’s Phicomm launches Passion 660 smartphone in India at INR 10,999
As expected, Chinese smartphone maker Phicomm on Wednesday officially announced its entry in the Indian market and unveiled the Passion 660 smartphone. Priced at INR 10,999, Phicomm Passion 660 will be the first smartphone from the company to be released in India.
Phicomm has partnered with Amazon to retail the Passion 660 in the country. The phone will be exclusively available via Amazon.in beginning June 9. It is being offered in Black and White colour options.
Coming to the phone, Passion 660 comes with a 5-inch full HD screen with Gorilla Glass 3. It is powered by 1.5GHz Qualcomm Snapdragon 615 octa-core processor and runs on Android 4.4-based Expect OS 5.0.
Other specifications of the smartphone include 13MP f2.0 rear camera with LED flash, 5MP front shooter, 2300 mAh battery and dual-SIM support (of which one SIM card slot can be used for microSD cards as well). In addition, the Phicomm phone packs 2GB of RAM, 16GB of built-in storage and 4G LTE support.
“Phicomm Passion 660 is an innovative smartphone which reflects the distinctive needs of the Indian consumers. Indian smartphone market is constantly evolving and consumers here are looking for unique smartphones with advanced features and high standards to gain the maximum experience. Our strong in-house research and development team have helped in customizing the smart phone especially for the Indian consumers,” said Zheng Min – CEO of Phicomm.
For the given specifications, the Passion 660 will compete with the likes of Xiaomi Mi 4i and Asus Zenfone 2. The pricing is a big positive for the phone, but the presence of older Android version and the fact that it is coming from an unknown brand, Passion 660 has its work cut out.