If the competition from the likes of Motorola, Asus and Xiaomi wasn’t enough for Google’s pet project “Android One,” we are hearing that leading retail chains in the country aren’t willing to sell the Android One smartphones.
According to a report in The Times of India, the retailers like Croma, Future Group (runs Big Bazaar), Planet M Retail, Next Retail, Sangeetha Mobiles, Reliance Retail and Lot Mobiles are miffed at Google’s decision to go online first with Android One, thus they are now not ready to sell the phones, even though Google wants them to.
“Since Android One decided not to sell in physical stores during its launch, we as part of modern trade, have decided not to stock Android One either,” Sangeetha Mobiles MD Subhash Chandra told TOI.
At this point, only two of the prominent retail chains are reportedly selling Android One phones – Mobile Store & Univercell – even they are offering just the Karbonn’s Sparkle V Android One phone and not the ones released by Micromax and Spice.
Despite massive advertising spend by Google and its partners, Android One hasn’t really been a big success in the country. First, it was late in the market and Motorola and Xiaomi had already caught the fancy of the budget buyers with phones like Moto E and Redmi 1S, and secondly, it had the chance to tap offline retail as a distribution channel to the consumers, which none of its competitors had, but even on that front, it seems to have failed.