With smartphone innovation kind of stagnant these days, the corporations are now running after the wearables and fitness trackers. The latest to join the hoard is Microsoft, which has launched its new Health platform. Unveiled just a day after Google’s release of Fit app, Health aims to store and combine health and fitness data of the consumers to create powerful insights (Microsoft’s words).
The Microsoft Heath platform will be accessible to the consumers via the Health app, which is now available on Android (as well as iOS and Windows Phone). It is important to note here that Microsoft Health is only available in US at this point.
According to Microsoft, Health app will make tracking personal fitness easier, more insightful and more holistic. It will unite data from different health and fitness devices and services in a single location. The consumers can then use the Health data and Microsoft’s intelligence engine to get insights from the data like the following?
- Which exercises burned the most calories during a workout?
- The recommended recovery time based on the intensity of a workout
- The amount of restful vs. restless sleep
Microsoft seems to have some big plans with Health like combining the health-related data to calendar, email as well as location-information to get even more powerful insights. For the same, the company has partnered with the likes of UP by Jawbone, MapMyFitness, MyFitnessPal and RunKeeper for better integration and compilation of consumer data, similar to what Google is doing with Fit.
The company’s Health-related plans are not just limited to a software platform, but Microsoft is releasing its own hardware as well in the form of Microsoft Band. According to the company, the Band is smart band designed to be worn 24 hours a day by people who are active both in the gym and on the job.
It packs 10 smart sensors for 24-hour heart rate monitoring, calorie burn measurement, advanced sleep quality tracking. It also comes pre-loaded with Guided Workouts curated by Gold’s Gym, Shape, Men’s Fitness and Muscle & Fitness.
In addition, like other modern wearables, the Microsoft Band shows notifications from connected device like incoming calls, emails, texts and social updates as well as access to Microsoft Cortana (with Windows Phone devices).
Microsoft Band is now on sale in the US in limited quantities at MicrosoftStore.com as well as Microsoft Stores for $199.