Google reportedly wants more Google on Android devices

HTC One M8 Google Play editionGoogle has reportedly imposed new conditions in the revised Mobile Application Distribution Agreement (MADA) to get more of its applications and services on the Android devices. MADA is a requirement to get Google suite of Android applications as well as Play Store on Android devices, so all major Android manufacturers sign this agreement apart from the likes of Amazon or Microsoft, who don’t use Google apps in their Android devices.

According to a report in The Information, Google has been adding new requirements in MADA like pre-installation of up to 20 Google apps, prominent visibility of Google apps on device home-screen as well as prominence to Google Search. In addition, the company wants Google Search to appear from the swipe up from home-button gesture and support for Ok Google hotword.

The folks at Mountain View reportedly want these requirements to get a uniform Android experience across devices but the real reason behind this move is unknown. With massive popularity of Android across the world, Google now possesses the amount of negotiating power that it didn’t have when Android had just started. Without any alternative, the manufacturers are stuck with Android.

To remind you, MADA had similar requirements earlier but they were limited like pre-install requirement for just nine Google applications or no need for a Google folder on home-screen but the 2014 version of MADA had taken the presence of Google in Android to a whole new  level.

3 thoughts on “Google reportedly wants more Google on Android devices

  1. this is complete misuse of power. on one hand google wants better experience among android users but instead it wants more of its bloatwares on phones.
    others may contest on what bloatwares google ship but google now, chrome, its ton of different “already” bundled apps takes up valuable space. any update installs on top, instead of replacing the previous app which only makes thing worse. android kitkat disabled app installation to external card.
    above is the scenario of my Moto G. now consider any LG/Samsung/HTC mobile. in addition to Google bloat you have BloatUI as well as their home baked bloatwares. add all these together and your newly bought mobile has 50-80% space used up already.
    Still not a big deal right? The situation turns nightmarish in US or other countries where most mobiles are sold through carriers i.e. carrierBloat.
    I like Google but unless it stops carrier as well as manufacturer bloat, Android sitted at the top of the food chain will always be treated like a street dog.

    1. What do you mean by any updates install on top instead of replacing the previous app? Do you mean if Chromes for instances takes up 28 MB originally and after few installs of say 5, 10 MB it will occupy 15 more MB space over n above 28 MB ?

      1. chrome weights in at 28MB. a new update will have a size of 28-30MB. the update installs on top of the previous one so you end up using 56MB for a single app. thats what i mean.
        now multiply it by 20 as most Google’s app/services have similar size and you find internal memory running low already. i believe instead if Google bundles the bare necessary apps or services and launches a new service (or integrate it into playstore) that suggest their apps instead of pushing it into your hands like it or not and no way of freeing up your hands will serve the users far better.

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