Moto E by Motorola is official, priced at just INR 6,999

After the success of its Moto G smartphone, Motorola Mobility has unveiled the new Moto E on Tuesday. Targetted to the first time smartphone buyers, the phone aims to bring the feature-phone users to smartphone generation.

“We’re pushing the boundaries of the value equation even further with Moto E, a new class of smartphone that’s fully loaded and fairly priced — a perfect combination for savvy shoppers and first-time smartphone buyers. Because smartphones haven’t always come at smart prices and we believe that people shouldn’t have to compromise on quality, style or experience,” noted Motorola in a blog post.

Packing some impressive internals by the entry-level standards, the Moto E comes with a 4.3-inch qHD display. The smartphone is powered by Qualcomm’s 1.2GHz Snapdragon 200 dual-core processor and runs on Android 4.4.2 KitKat. Like Moto G and Moto X smartphones, Moto E also features a fairly clean version of Android. It is not fully stock but most of the customisations are actually useful and will be liked by the consumers.

Among other features, Moto E includes 1GB of RAM, which is quite decent for a budget smartphone as manufacturers tend to put only 512MB of RAM in similar phones, which makes it harder for the phones to get the next version of Android. There is 4GB of internal storage and support for expandable storage via microSD card slot.

On the imaging front, Motorola has packed a 5MP rear camera sensor but there is no front shooter on the phone, which might be missed by some users but I believe that the target demographic of Moto E won’t discard the phone for the lack of front camera.

In addition, Moto E comes with colorful interchangeable backs — called Motorola Shells — providing more than 20 color and design combinations to let you personalize the look of your phone.

Pricing and availability

According to Motorola, the dual-SIM version of Moto E will go on sale in the country mid-night tonight via Flipkart, which is exclusively retailing the phone in India. The phone has been priced at INR 6,999 and comes in Black and White colour options.

In addition to India, Moto E will also be available soon in US, UK, Brazil, Mexico, Spain, and Canada. Other markets will get the phone in the coming weeks.