Twitter co-founder launches Jelly, a social query app

JellyTwitter co-founder Biz Stone, who left the microblogging company in 2011, is here with his next act – a social query app in the form of Jelly. Available now in Google Play, Jelly allows consumers to pose visual questions to their social connections via Jelly and get their answers.

“Using Jelly is kinda like using a conventional search engine in that you ask it stuff and it returns answers. But, that’s where the similarities end.  Jelly changes how we find answers because it uses pictures and people in our social networks. It turns out that getting answers from people is very different from retrieving information with algorithms,” Jelly team explains in a blog post.

As per the blog post, Jelly works with users’ existing social connections but your connections can always expand the pool by forwarding you queries to their connections. It seems quite simple, you see something, which you don’t know, you just snap an image of that thing and ask your connections about it and you get the answers but then how it different from posting a question on Twitter or Facebook?

Well, according to Biz Stone, Jelly doesn’t simply pose all of your questions to every one of connections. “We don’t blast it out to everybody,” Stone told NY Times. There is an intelligent algorithm involved, which decides which questions to forward to which of your connections, depending on how likely they are to have an answer to your query.

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