Google’s Android continues to increase its smartphone market share and the last quarter was no different. According to IDC’s quarterly mobile phone tracker report, Android was present on four out of every five smartphones, which were shipped in Q3, 2013.
“With a total base of 211.6 million smartphone units shipped during the quarter, Android accounted for 81.0% of all smartphone shipments, marking the first time that Android topped 80% in its short history,” IDC noted in a press release.
IDC also writes that despite the saturation in many high-profile smartphone markets, the overall smartphone space grew almost 40 percent year-on-year basis in Q3.
In addition, phablets (smartphones with over 5-inch of display size) remain a key component of the smartphone market and almost all Android vendors currently have one or more phablets in their portfolio.
“Almost all successful Android vendors have added one or more 5-7-inch phablets to their product portfolios,” said Ryan Reith, Program Director with IDC’s Worldwide Quarterly Mobile Phone Tracker. “In 3Q13, phablet shipments accounted for 21% of the smartphone market, up from just 3% a year ago. We believe the absence of a large-screen device may have contributed to Apple’s inability to grow share in the third quarter.”
- Android pushed past 80% market share for the first time in 3Q13
- Samsung accounted for 39.9% of all Android shipments for the quarter
- Rest of the vendors either saw single-digit market share or, in the case of the majority of vendors, market share of less than 1%