BlackBerry has announced that Indian smartphone vendors Celkon, Spice and Zen will be pre-loading BlackBerry Messenger on their Android phones. The company on Tuesday issued a press release announcing the same, in which it re-iterated about the Micromax tie-up as well. Micromax has already started to pre-load BBM on its Android smartphones with Canvas Turbo being the first device.
Micromax will also be installing BBM on all future Canvas smartphones.
“It is clear that smartphone customers see BBM as a must have app for active conversations. The uptake we have seen for BBM since the launch on Android and iPhone is amazing,” said Andrew Bocking, Executive Vice President for BBM at BlackBerry.
“We’re thrilled to be working with leading Android smartphone manufacturers from across the globe to help bring their customers the best out-of-the-box experience with BBM preinstalled,” Bocking added.
Despite all these deals, BBM will continue to be available via Google Play for rest of the Android users in the country.