Indian telecom operator Idea Cellular has partnered with music streaming service Dhingana to launch a co-branded music-subscription service. As a part of this tie-up, Idea consumers will be able download unlimited songs, albums and playlists in HD quality and ad-free from the subscription service without any data charges.
According to a press release issued by the company, songs downloaded from Dhingana will be stored on users’ Android devices. These songs will be DRM protected and Idea users will only be able to play them on Dhingana app.
According to Sashi Shankar, Chief Marketing Officer, Idea Cellular, “Idea pioneered Music related VAS offerings on the mobile platform in India. We continue to innovate to bring rich musical content to our users through different formats. With the new music subscription service, over 127 million Idea users will be able to download unlimited music, both on Android-based smartphones and on feature phones.”