Hugh JackmanMicromax has announced that it has signed up X-Men star Hugh Jackman has its brand ambassador. The company has also released a teaser video of its upcoming full HD smartphone Canvas Turbo featuring Jackman.

“We are very excited to welcome Hugh Jackman in the Micromax family as he truly embodies the aspirational, reinventing and fearless persona of the brand Micromax. As we look to expand our footprint across the globe in various international markets, the association with the Hugh Jackman is an ideal partnership for us to connect with audiences as he is the leading name in the entertainment industry in the world,” said Shubhodip Pal, Chief Marketing Officer, Micromax.

“I am extremely thrilled and honored to be part of the Micromax family. I am a huge lover of India as it is one of the most exciting countries in the world and we also share our love for cricket. Phones are genuinely time saving devices that can help you live a better life while juggling around with different situations,” Hugh Jackman noted in statement.

According to a press release issued by the company, Jackman will be endorsing the company’s Canvas smartphones starting with Canvas Turbo.

There is no word on when Turbo will be officially released but we wouldn’t be surprised if Micromax releases the phone before Diwali to capitalise on the festival shopping.

Micromax Canvas Turbo A250 is rumoured to come with a quad-core processor, and Android 4.3.

Gaurav Shukla is a journalist with over 12 years of experience covering the consumer technology space. He started his career with a self-published Android blog and has since worked with Microsoft's MSN.com,...

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11 Comments

  1. There’s an old Bangla saying that says that a crow cannot become a peacock just by sticking a colorful feather to it’s posterior. LOL so true 😀

    Similarly, M’max won’t become Nokia, Apple or Samsung just by signing up Wolverine LOL! Not unless they do something ’bout their reliability issues and after sales service *wtf*

    As long as M’max continues with their old ways, I’d say that they and Khilari Kumar deserve each other. “Boss ka phone – phone ka boss”. Yeah right! LMFAO!!!

      1. go work for the nokia which launches a phone at staggering 34249Rs
        courtesy SRK in Chennai express and now within 2 months of launch is available at less than 21000..
        go gloat for them.. 🙂

      2. Your name kinda’ says a lot about you, jackass. That’s EXACTLY what you are. Most people who have had to deal with M’max, Karbonn, Lava, Intex etc.’s after sales service will have agreed with the above point of view – jackass.

  2. Why not spend this money for opening service centers all over the country instead of signing a million dollar contract with Hugh Jackman?!?!

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