Panasonic India to launch 8 smartphones this year, eyes 8pc market share

Panasonic P51 launchPanasonic has revealed that it plans to launch eight more smartphones in the Indian market this year. These smartphones will be priced between INR 6,990 and INR 35,000, company executives announced at the launch of P51, its first Android phone in the country.

The Japanese manufacturer has just re-entered the Indian mobile space, it earlier used to sell feature-phones in the country. With the growing demand of smartphones all over, the company is looking to get back in the game.

Panasonic’s India smartphone efforts are particularly interesting in the wake of its departure from the European market last year after releasing just two smartphones in the region. Looks like, it really thinks that it can succeed in the country, which is currently dominated by Samsung and the local handset makers.

The company also announced at the P51 launch event that it is eyeing 8 per cent of the Indian smartphone market share in the first year.

“It has always been our endeavor to excel in all aspects of consumer technology. The launch of Panasonic Smartphone in India marks the beginning of our journey in the Indian mobile phone market and will bring together the ultimate smartphone user experience. The smartphone series will come power-packed with features and will cater to the consumers across the spectrum – from mid-tier to the premium class. With an aim to garner a market share of 8% in the first year, this product will showcase the convergence of Panasonic’s pioneering technology and consumer insight,” said Manish Sharma, Managing Director, Panasonic India.

Do you think that it can achieve 8pc market share? We have doubts; let us know about your opinion in the comments section.


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