HTC eyes 15pc market share as ‘One’ goes on sale in India

HTC One Delhi launchTo start EMI schemes for smartphones

HTC India country head Faisal Siddiqui on Wednesday revealed at the Delhi launch of HTC One that his company plans to capture 15 per cent of the Indian smartphone market share. The Taiwanese manufacturer is clearly betting big on the sales of One, which went on sale across the country in the last couple of days.

“We are aiming 15% market share in the domestic smartphone market by the end of this year,” HTC country head Faisal Siddiqui said. As per research firm GFK, the company currently  holds 6 per cent of Indian smartphone market and has a long way to 15 per cent.

The New Delhi release of HTC One was the last of the company’s HTC One launches in various Indian metros in the past few days. With Delhi launch, HTC One is now available in all major cities of the country for INR 42,900 and can also be purchased online.

HTC One is the second major Android launch from the company this year. The company had earlier introduced Butterfly in the country, which was largely criticised for its whopping INR 45,990 price-tag. The company has been slightly sensible with HTC One’s price but it is still more than its main competitor Samsung Galaxy S4, which is now selling for INR 40,300.

EMI schemes

HTC India has also stated that it plans to start EMI scheme for its smartphones. Companies like Samsung, Apple and Blackberry already offer such schemes in India and these schemes have been pretty successful for Samsung and Apple.

HTC’s EMI schemes will most likely go live next month.



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