Amazon launches virtual currency 'Coins' for Kindle Fire users

Amazon CoinsAmazon has announced the launch of its virtual currency – Coins for the Kindle Fire users in the United States. The Fire users can now use Coins to purchase apps, in-app items and games in the Amazon Appstore. The company is also giving 500 Amazon Coins worth $5 free to the Kindle Fire users in the US. The promo Coins will automatically be added to the user accounts.

According to a press release issued by the company, customers will also be getting discount up to 10 per cent when buying Amazon Coins in bulk, which will in turn make their app, games and in-app content purchases cheaper. As the Coins can’t be used for any other purpose right now, buying Coins in bulk is not really a good idea unless you are planning to buy lots of apps/ games from Appstore.

“Today we are giving Kindle Fire owners $5 worth of Coins to spend on new apps and games, or to purchase in-app items, such as recipes in iCookbook, song collections in SongPop or mighty falcon bundles in Angry Birds Star Wars. And with discounts of up to 10% when you buy Coins, this is a great way for customers to save money when they buy apps, games and in-app items,” said Mike George, Vice President of Apps and Games at Amazon.

Amazon has revealed that it is planning to add more way to spend Amazon Coins. “We will continue to add more ways to earn and spend Coins on a wider range of content and activities—today is Day One for Coins,” added George.

For the app developers, Amazon Coins does not bring any change; they will earn their standard 70% revenue share when customers make purchases using Amazon Coins.

You can find out more about Coins or purchase some here.

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