Panasonic to launch smartphones in India: Report

Panasonic ElugaAfter a failed European debut, the ailing Japanese co aims at India

In a surprising move, Panasonic seems to be planning to launch smartphones in the Indian market. A report from BGR India indicates that the Japanese company has already tied with a major Indian distributor and is almost ready to launch smartphones in the country.

If true, this might not be company’s first stint in the Indian mobile market, but it will be the first time company launched full-fledged smartphones in the country.

The move is even more surprising because just five months ago Panasonic exited the European smartphone market, its first outside Japan, to streamline the unprofitable businesses.

If BGR India is to be believed, Panasonic is using India as a test market for a new business strategy, which if works would be replicated in other emerging markets as well. According to the blog, Panasonic will be using ODMs to create an India-specific smartphone portfolio and is also getting guidance from its distribution partner on how to shape its portfolio for better success in the country.

The first Panasonic branded smartphones can be launched as early as next month in India and the company aims to bring phones across price-segments.

In related news, Panasonic India has appointed a new MD for the Indian market in the form of Manish Sharma, who was earlier the Managing Director of Consumer Product Division, Panasonic in the country.

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