“The launch of Sony Xperia Z is the start of our journey to triple the Xperia sales in India, to Rs 3,500 crore in the coming financial year. The company has taken several steps towards this direction, including tripling the Xperia marketing budget to Rs 300 crore,” Kenichiro Hibi, Managing Director, Sony India noted at the press conference.
“Our ultimate objective is to position Xperia amongst the top 3 smartphone brands in India,” Dennis Van Schie, Corporate Vice-President, Head of Sales and Marketing, Sony Mobile Communications, said.
Hibi also stated that the company will also be doubling the sales channel counters to 8,000 and increasing the service touch points to 300 by end of next financial year. Sony aims to better the after-sales experience of the consumers and in the same bid it will soon start providing replacement phones to consumers who give their device at the Sony service centres for repair.
Sony Jive HD music streaming service
Sony India also announced that the new Xperia Z and ZL phones will come with company’s Jive HD music streaming service that has been developed in partnership with Sony Music Entertainment India and is powered by Infibeam’s Indent music platform.
As a part of this service, company will offer a catalogue of 2 million songs to the consumers, which will be available for free for the first six months as a promotional offer. Consumers will both be able to stream songs and download them in MP3 format.