Popular mobile advertising technology InMobi has come out with an app distribution platform for Android developers. Dubbed as App Publish, the platform allows devs to publish their Android apps in over 130 global app stores.
InMobi argues that app discovery is still a big concern in Google Play and alternatives app stores can brings in thousands of downloads for the developers, so it has come out with App Publish to help developers in reaching these stores. The new tool aims to limit the challenges associated with publishing apps in these third-party application stores like complex international laws, tracking and reporting download and install figures and collecting revenue.
“InMobi’s App Publish platform allows developers to avoid these and other pain points that come from deploying an Android app globally, using proven intelligent technology to reduce the cost and effort to submit to multiple app stores. In just a few clicks, developers can launch their apps in more than 130 global app stores —and manage their presence in each app store using a single dashboard. Payments and payouts are easy to collect, from a single reliable partner,” InMobi noted in a press release.
InMobi also mentioned that early beta-testers of the platform have seen 30pc more downloads through these app stores.
This is an interesting move by the ad firm, which will be helpful for the developers (especially indie) in broadening their user-base and bringing in some extra revenue.
For those of wondering about the charges, InMobi App Publish is free to use.