Micromax has announced that it has sold 9,000 units of A116 Canvas HD smartphone in just 24 hours. The smartphone had gone on sale at mid-night of February 14 and company has already sold all the available units. Micromax is still taking the orders, but the new orders will be delivered in 20 days instead of the usual 3-4 days.
According to a press release issued by the company, Snapdeal sold the first lot of the A116 Canvas HD within 15 minutes; the second lot, which had 300 units, was too sold out within 15 minutes and the third lot of 1,200 phones took about 45 minutes.
Micromax also revealed that it got 60pc of all the orders from metropolitan cities. Company expects to see more sales in the coming weeks as phone goes on sale via usual retail channels.
“The response from our consumers has been phenomenal and the demand has been increasing every passing minute. After the unprecedented success of the Canvas 2, we are overwhelmed with the customer response for Canvas HD. This is the first time our online sales partners have ever witnessed a digital queue in cyberspace to such an extent for any product, to the traditional cue one normally sees. The data also shows that 60% of the orders received online have come from the metros,” said Shubhodip Pal, CMO, Micromax.
To remind you, Micromax A116 features Android 4.1, 1.2GHz quad-core processor, 8MP camera and 2000 mAh battery.