Android captures 70pc of smartphone market share in Q4, 2012: IDC

Image Credit: Getty Images/AFP/File, Spencer Platt

The latest IDC Mobile Phone Tracker Report is here and there is nothing surprising.  According to the report, Android has continued its reign at the top with over 70pc of the smartphone share in Q4, 2012.

“Android boasted a broad selection of smartphones, and an equally deep list of smartphone vendor partners. Finding an Android smartphone for nearly any budget, taste, size, and price was all but guaranteed during 2012. As a result, Android was rewarded with market-beating growth,” said Ramon Llamas, research manager with IDC’s Mobile Phone team.

The research firm also adds that 159.8 million Android smartphones were shipped in the last quarter, 110 million more than iPhone shipments during the same period. Samsung is still the top Android phone manufacturer and contributed over 42pc to the total Android market share.

In total, there were over 497 phone shipments in 2012 with Android on them, which is almost 69pc of the total smartphone shipments.

“Android continued its overall upward trajectory, reaching triple-digit growth for the year. Samsung was the biggest contributor to Android’s success, amassing 42.0% of all Android smartphone shipments during the year. Following Samsung was a long list of vendors with single digit market share, and an even longer list of vendors with market share less than one percent,” noted IDC in a press release.

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