Samsung beats Nokia to become top mobile brand for 2012
For the first time in 14 years, Nokia will not be the top mobile maker at the end of 2012 as the top spot will be taken by Samsung, reports IHS iSuppli in its preliminary forecast. The Korean manufacturer is expected to account for 29pc of worldwide cellphone shipments, while Nokia will only account for 24pc shipments.
“The competitive reality of the cellphone market in 2012 was ‘live by the smartphone; die by the smartphone,’” said Wayne Lam, senior analyst for wireless communications at IHS.
“Smartphones represent the fastest-growing segment of the cellphone market—and will account for nearly half of all wireless handset shipments for all of 2012. Samsung’s successes and Nokia’s struggles in the cellphone market this year were determined entirely by the two companies’ divergent fortunes in the smartphone sector,” he added.
According to iSuppli, the global smartphone shipments will rise by 35.5pc, while overall mobile shipments will rise around 1pc.
“Samsung is expected to post the best performance among the Top 5 smartphone brands in 2012, with its share of global smartphone shipments rising 8 points to 28 percent, up from 20 percent in 2011. In contrast, Nokia will suffer the biggest decrease, with its share forecast to plunge by 11 points to 5 percent in 2012, down from 16 percent in 2011,” notes iSuppli.
HTC, RIM continue to face struggles as both the manufacturers are trying to turn around their fortunes.