Android tablet market surges in Q3 as Apple’s share comes down to 50pc: IDC

Android might have thoroughly captured the smartphone market in the third quarter, it is not the same case with tablet market, where Apple continues to lead but Android tablets have gained momentum in last one quarter.

According the latest numbers released by IDC, worldwide tablet shipments totalled 27.8 million units in the third quarter of 2012. The tablet market grew 49.5% year over year in 3Q12 and 6.7% over the second quarter of 2012.

The report also states that Android tablet shipments grew during this period led by Samsung and Amazon at the expense of Apple.

Apple is still a leader in tablet market, but market share come down to 50.4% in 3Q12 from 65.5% in 2Q12.

“After a very strong second quarter, Apple saw growth slow as both consumer and commercial (including education) shipments declined, and rumors of a forthcoming iPad mini began to heat up,” said Tom Mainelli, research director, Tablets at IDC.

Apple is followed by Samsung, Amazon, Asus and Lenovo, all of whom make Android tablets. The numbers from fourth quarter will be interesting to see as Amazon has released its tablets in new markets outside US, Google has also launched two new tablets and Apple iPad Mini is comparably higher pricing is likely to help in Kindle Fire HD and Nexus 7 sales.

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