Google introduces Field Trip, a location-aware app, but only for US

Google has today introduced a new Android application that according to the company is “your guide to the cool, hidden, and unique things in the world around you”. A US exclusive right now, the app is currently available for download for free in Google Play.

To give you an idea of Field Trip in a gist, it is similar to having a local friend with you on vacations or trips. Google’s Field Trip will tell you about the historical trivia about a park, an architectural factoid about a building or reviews of a nearby eatery.

“The idea behind the app was to build something that would help people connect with the real, physical world around them. “It’s always running in the background, so it knows where you are and is always looking to see if something interesting is in your immediate physical environment, ” Google’s John Hanke told New York Times.

Google is also organizing a series of explorations in six US cities on Saturday, September 29th to mark the release of the app.

How does Field Trip work?

Field Trip runs in the background on your phone. When you get close to something interesting, it pops up a card with details about the location. No click is required. If you have a headset or Bluetooth connected, it can even read the info to you.

Field Trip can help you learn about everything from local history to the latest and best places to shop, eat, and have fun. You select the local feeds you like and the information pops up on your phone automatically, as you walk next to those places.

Field Trip content providers:

Google has partnered with a series of content provider to give all this cool information like Thrillist, Food Network, Zagat, Eater, Sunset, Cool Hunting, WeHeart, Inhabitat, Remodelista, Atlas Obscura and Daily Secret, Songkick and Flavorpill.

Download Field Trip from Google Play

Field Trip screenshots

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