Google Analytics for Android app lands in Play Store

If you are a small blogger or a big webmaster, chances are that you are already using Google Analytics. But how do you track the traffic on your blog or website while you are on the move, well opening the full Google Analytics website is one way, or you can just use the official Android app from Google.

Yes, Google has recently released the official Analytics app in the Play Store. As you would expect, the app brings the real-time data along with date-wise information, your goals, and other traffic details.

Here is a full feature breakdown from Google itself:

  • Real-Time: See the number of visitors you currently have and a list of the pages (for websites) or screens (for apps) that are currently popular.
  • Dashboard: Monitor the KPIs and user metrics you care about the most. By default, you’ll see your Daily Unique Visitors and your Goal Conversion Rate, but you can customize the dashboard to change which reports, metrics, or segments you see.
  • Automatic and Customized Alerts: Google Analytics detects statistical anomalies in your data and can send you an alert when something unusual happens. See either automatic alerts, or customize your settings to send alerts based on your own benchmarks.

“With the Google Analytics App, you can access the same accounts and profiles you see when you open Analytics from a desktop browser, but you’ll see reports that are optimized for your phone,” posted Peng Li from Google on the Analytics blog.

Using the app is pretty straightforward, if you are using the same Google account in Analytics, which is default on your Android device, then the app will instantly recognise that and you just have to give a few permission and voila your Analytics data is right in front of you. If the account is different, then also just a few more steps and you can add that account and start using it.


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